Local Businesses: Are Your E-commerce Figures Changed by the Growth of AI?
We're eager to understand about the ways in which your business has been influenced by shifts in digital search behavior amid the expansion of artificial intelligence.
An Evolving Online Ecosystem
Historically, independent businesses have depended on digital marketing for increased visibility and conversions, whether or not they are based on the high street. But, with the introduction of AI mode and AI Overview features on search engines, and the widespread use of LLMs such as ChatGPT or Google Gemini, people are shifting their search habits, which may diminish the web discoverability of small businesses.
We Wish to Learn Your Story
Given this context, we wish to find out if there have been any shifts to unpaid website visits to your business site or online sales in the last quarter. Can shoppers still finding it possible to find your brand online? Have you identified new opportunities or have there been major hurdles? In what ways is your business adapting to gain visibility online? Are you adjusting your approach?
We would also want to listen from customers – do you feel more challenging to track down independent retailers, or discover relevant products online?
Share Your Insights
Feel free to tell us by using the form below. We invite you to share your perspective if you are an adult, confidentially if you prefer.
Your responses, which can be untraceable, are secure. Our team will only employ the information you supply for the aim of this article.
Questions for Entrepreneurs
- Search Traffic and Conversions: Have there been any changes to natural search visits to your business site or e-commerce in the last quarter? Kindly provide as much detail as possible.
- Discovery & Challenges: Are customers still able to discover your company online during the increase in AI? Have you identified innovative paths or major difficulties?
- Adaptation and Planning: How is your business adapting to get seen online? Are you adjusting your plan?
Points for Consumers
- Consumer Perspective: Do you feel harder to locate local shops, or discover relevant products online?
By submitting your contribution, you are agreeing to allow us to use your insights for this project.
